S2BPRESS WAS BORN FROM THE DECENNIAL EXPERIENCE OF SERENA RUGGERI IN PUBLIC RELATIONS, IMAGE CONSULTING AND COMMUNICATION FOR FASHION/DESIGN COMPANIES AND YOUNG DESIGNERS.
S2BPRESS IS SPECIALIZED IN PRESS OFFICE AND PUBLIC RELATIONS ACTIVITIES, WITH A STRONG FOCUS ON THE FASHION INDUSTRY, WITH A DYNAMIC AND CONTEMPORARY APPROACH USING BOTH TRADITIONAL STRATEGIES AND DIGITAL PR.
SERVICES

PR &
PRESS OFFICE
PRESS OFFICE
Institutional and product communication through the diffusion of press releases, look books and newsletters to journalists and stylists – Telephone recalling – Press monitoring and reviews – Management and movement of the sample.
PRODUCT PLACEMENT & CELEBRITIES
Product placement activity in collaboration with influencers, bloggers, singers, actors, films and TV shows productions, artistic and photographic initiatives.
EVENTS PRODUCTION
Press presentations, new store openings, in-store events, fairs and conventions, special projects/happenings.
COMMUNICATION STRATEGIES
Analysis of the main competitors and elaboration of specific strategies, studying the positioning of the brand and its target.
ADVERTISING PLANNING
Advertising planning and buying on the various media and on the major magazines and websites.
DIGITAL
SOCIAL MEDIA MANAGEMENT
Creation of contents for social pages and profiles (Facebook, Instagram, Pinterest etc), creation and management of sponsored campaigns.
PRODUCT PLACEMENT AND BLOGGERS/ICONS
Selection of bloggers, influencers and icons according to the related target, gift delivery and monitoring of following posts.
DIGITAL COMMUNICATION STRATEGIES
Realization of digital communication plans with integrated strategies of web campaigns and strategic plans for special digital projects with fashion bloggers and web influencers.
WEB PR
Institutional and product communication through the diffusion of press releases and images toward web magazines/blogs/webzines.
SOCIAL EVENTS
Production of social experience projects with bloggers and influencers.
IMAGE CONSULTING
Creation of: ADV campaigns, look books, graphic and photographic contents, videos, websites. Art direction and set design.
SHOWROOM

S2BPRESS showroom is located in the heart of Milano, in Ticinese zone. A two-floors space inside in which cohabit fashion, art and design.
The collections are set in dedicated corners and contextualized in an environment that looks like and art gallery.
Cement, bricks and wood are the materials used for the structure. The furniture are single pieces and chosen for their sophisticated design.

PORTFOLIO
FASHION
Biasia
Bronzallure
Campomaggi
Champion
Collistar
Defaience
Elena Iachi
ElettraLamborghini collection
Etrusca Gioielli
Eyepetizer
Fabio Rusconi
Fred Perry
Furla
Gabs
Gavazzeni
Gio Marrazzo
Henau Heyewear
Junk
L’Impermeabile
Made for a Woman
Malloni
MTOF
Odi Odi
Regione Siciliana
Sisley
Sportmax
Tpn
White
Whitesand
TALENTS
Domenico Orefice
Efek
Florania
Hibourama
Ilariusss
Jacopo Ascari
Natalia Criado
Noskra
Salvatore Vignola
FOOD
Lavazza
Nio Cocktail
Serge
Venchi
Cucchi
Four Season
Grand Hotel et De Milan
LIFESTYLE
Analytical
Group Polar
Wrad



S2BPRESS
Vicolo Calusca 8
20123 Milano
+39 02 36684955
serena.ruggeri@s2bpress.com
